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Candyss Bryant

Realty Texas, LLC

Three Home Pricing Strategies

By Candyss Bryant

The Austin area Real Estate market has resembled the wild, wild west in many ways. We have recently seen a cooling-off period and an ever-so-slight shift starting to favor the buyer compared to last Spring. Someone selling a home in 2022 should not base their house pricing strategy on what has hap

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Three Pricing Strategies To Bring Your House To Market

The Austin area Real Estate market has resembled the wild, wild west in many ways. We have recently seen a cooling-off period and an ever-so-slight shift starting to favor the buyer compared to last Spring. Someone selling a home in 2022 should not base their house pricing strategy on what has happened in the past. Here are three strategies you can use with a real estate agent when listing your home (only one is really an option):

1. Price Your Home Out of the Market

This is when you are motivated and want to set your list price high because you are thinking about the trends of last year or you have a strong affinity for your home.  However, if you set your price too high you are making your buyer justify or rationalize the price before ever visiting. 


2. Willy Nilly

This strategy is when you set a list price halfway between out of the market and within the market. When you are in the willy-nilly area, buyers are still going to see you are overpriced.  It can then be too little too late as you try to adjust the price.  You may not be able to make a reduction big enough to capture the attention of the market again.


3. Price Within the Market

You list your house where the buyers are willing and able to pay the asking price.  When we do this a phenomenon occurs. You dive demand up when you price your house right to begin with.  More people visit the property and then you have a greater opportunity for multiple offers that drives the cost of the house up.  


2021 in the Austin area Real Estate market resembled the wild, wild west in many ways. This was due to limited inventory, people moving to the area, and low mortgage rates.


By the end of the year, buyers reached fatigue and started to back out on contract offers due to remorse of inflated prices. Someone selling a home in 2022 should not base their house pricing strategy on what has happened in the past. It is necessary to work with a real estate professional who is keeping a close eye on any changes in the market.


Interested in learning about more tips, tricks, and strategies? Want a Seller's Guide as you think about listing your home? Contact me at 706-718-9520 or candyss-bryant@realtytexas.com



05-16-2022 12:16:57 CST


Realty Texas, LLC

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